Born & raised on the Space Coast of Florida, Justin started at a very young age shooting surf films for international brands such as Quiksilver, Billabong, & Rusty with iconic professional surfers such as the Hobgood brothers and Kelly Slater.  After moving to Los Angeles, he worked at Academy Award-winning production companies A Band Apart(Quentin Tarantino) and Anonymous Content (The Revenant, Eternal Sunshine Of The Spotless Mind) where he grew his role into writing concepts and for music videos such as Beyonce “Single Ladies”, Beyonce and Shakira “Beautiful Liar”, Pink “Nobody Knows”, etc. He went on to write Beyonce’s live performances for the Grammy Awards and her appearance on the final Oprah Winfrey show.  Justin also co-produced The Shooter Series with Richard Brown (True Detective) and directed interviews with Jay Z, Mark Wahlberg, Outkast & F Gary Gray.

Justin was one of the original creators and directors of Maker Studios (acquired by Walt Disney Corp.) where he pioneered the influencer marketing model of today. He conceptualized and directed one of Maker’s first-ever YouTube talent-driven branded campaigns (Planet Hollywood Resort & Casino Las Vegas) crafting the model on how brands advertise utilizing YouTube & influencers. He is one of the only directors to concept and direct a brand-sponsored video (Cosmopolitan Magazine & Nivea) to take number one on the Ad Age Viral Charts above brands such as Nike, Pepsi, & Toyota. He has also directed music videos and worked creative for major record labels such as Interscope, Warner Bros, Capitol, & Sony; for artists Snoop Dogg, Eva Simmons, Corey Taylor, Jason Derulo, A Fine Frenzy, Bret Michaels, The Midi Mafia, Miggs starring Lindsay Lohan, Mickey Avalon, Taproot. Justin has also worked creative for Apple Music with such artists as Lil Wayne, Corey Taylor (SlipKnot), and Lars Ulrich along with a PSA for To Write Love On Her Arms with Joaquin Phoenix, Miley Cyrus, & Liv Tyler. 

Justin’s feature film debut “And Two If By Sea” the documentary story of identical twins CJ & Damien Hobgood narrated by comedian Daniel Tosh of Comedy Central’s Tosh.0 picked up several wins on the 2020 summer film festival circuit and was then acquired by 1091 Distribution. Upon release, And Two If By Sea became the number 3 most popular documentary film worldwide on iTunes. Currently available for streaming on  Redbull TV, The Outdoor Channel, Amazon Prime, Apple TV.  

Justin is also a Partner/Vice President of Creative Direction and Content of Surf Cinema, a 24/7 free streaming television channel on DirecTV, Sling, TiVo, Roku, Samsung Australia, FUBO, etc.